google.com, pub-9050441093473251, DIRECT, f08c47fec0942fa0
top of page
58775-hardcover-books-glossy-cover-mockup.png

From a practicing logo designer to other practicing designers

The book is real and relevant; tackling everyday needs & challenges of a logo designer, put into one definitive guide & process on designing solid logos, creating the right identity system, how to present them to clients, & how to build a design career.

HDL JAP Webiste-03.png

How to Design a Logo is designed around the most crucial three questions someone should ask to get a full understanding of any subject; the WHAT, WHY, and HOW of things.

In this book, these questions are used to give you a full understanding of any subject introduced, giving you insight on what that subject is about, why you need to know about it, and how to use and apply it, making it a straightforward, in-depth book on brand identity design.​

4

phase design
process

 

444

pages of
logo love

 

18

free templates
& tools

 

8

sequential
chapters

 

6

crucial
steps

THE BOOK IS

A FOUR-PHASE DESIGN PROCESS

IN SIX CRUCIAL STEPS

contents-02.png
contents-03.png

Sample Pages from the Book

HDL is built as a complete set of:
Templates, links & smart resources, frameworks, exercises, graphs, charts, checklists, tips, tricks, case studies, and tests to help you master your next project and from one cohesive resource.

18 DOWNLOADABLE RESOURCES
ALL YOURS

 

Tools-&-Templates-preview.png

The core of the book is its four-phase logo design process map
This map will be your quick guide used on your next brand identity project.
Print this map and have it around your workstation for a quick reference.

Logo Design Process Map - HDL-01.jpg

WORDS FROM LEADERS IN THE INDUSTRY