From a practicing logo designer to other practicing designers
The book is real and relevant; tackling everyday needs & challenges of a logo designer, put into one definitive guide & process on designing solid logos, creating the right identity system, how to present them to clients, & how to build a design career.
How to Design a Logo is designed around the most crucial three questions someone should ask to get a full understanding of any subject; the WHAT, WHY, and HOW of things.
In this book, these questions are used to give you a full understanding of any subject introduced, giving you insight on what that subject is about, why you need to know about it, and how to use and apply it, making it a straightforward, in-depth book on brand identity design.
THE BOOK IS
A FOUR-PHASE DESIGN PROCESS
IN SIX CRUCIAL STEPS