PROCESS FIRST, DESIGN LATER
Starting out, my process was focused on sending a creative brief and then start sketching accordingly. That worked for me for a while until I started getting bigger clients and I also started shifting from being a logo designer into becoming a strategic brand designer which required more research and more strategic thinking.
Seeing the kind of outcome I started producing amazed me as much as it amazed my clients! ▶️ My designs changed from being literal to being conceptual.
I looked into how the product was created, how the users interacted with it, what shape and form does it hold. What manufacturing processes are involved in producing it. How the service is different from other competitors.
▶️ My thinking changed from focusing on features to focusing on benefits.
Through the years, I produced a four-phase logo & identity system design process that included six main steps. Each time I have a project, I just go through these steps and edit, add or omit from it to what is convenient to the project at hand.
The four-phase logo design process:
STRATEGIC THINKING PHASE
IDEATION & DESIGN PHASE
⚫ A well-built process produces positively predictable results ⚫
During any given logo & identity design project, it is crucial that you and your client fully invest your energy and focus in the right direction, solving the right problem, enabling you to create the most effective and functional designs that fit your client's business.
MORE FOCUS . BETTER DESIGNS . LESS EDITS Owning a design process sets you up for success and allows you to develop consistently good results.
What does your logo design process look like? Is it similar to mine or is it different?